PRODUCER TRAINING

Become the strategist, not the salesperson.

The training the industry never gave you — learn to diagnose the whole picture before you ever mention a product.

WHY IT WORKS

Products are compared. Strategies are chosen.

When you lead with a product, the client shops you on price. When you lead with a review of their whole picture — taxes, income, coverage, risk — the conversation changes entirely. You stop competing and start advising.

A framework, not a script

Scripts break the moment a client asks something unexpected. Our review framework is a sequence of questions that works no matter what they say back.

Tax-aware positioning

Understand how life insurance, annuities, and retirement accounts are taxed — and how to explain the difference without jargon or overstatement.

Better discovery conversations

Learn to uncover what the client actually cares about: providing for a spouse, protecting a business, leaving something behind.

Case design that fits

Match the solution to the situation. The right structure for a 38-year-old business owner is rarely the right one for a 62-year-old pre-retiree.

A practice that repeats

A referral-driven practice comes from clients who understand why they bought. We teach you to create that understanding every time.

Personal coaching

You bring real cases from your own book. We work through them together until the approach is second nature.

NEW TO THE BUSINESS

Licensed, but not yet confident

You've passed the exam and maybe made a few sales, but you freeze when a client asks a question you didn't expect. We give you the framework to fall back on.

EXPERIENCED PRODUCER

Selling, but stuck on price

You write business, but every conversation feels like a competition on premium. Adding the tax and retirement layer is what moves you out of that comparison.

BUILDING A TEAM

Recruiting and training others

You're bringing people on and need a training system you can hand them — instead of teaching every new producer one at a time, yourself.

THE PRODUCER'S PATH

Six courses. One approach you'll use for the rest of your career.

Open any course to see the full curriculum, the tools included, and the price.

01

Nobody Told Me That

The operational truth every new producer needs — 7 phases, 27 lessons
$297
What’s inside ▾

Most new producers fail in the first 90 days — not because they can’t sell, but because nobody gave them the operational truth about what they signed up for. This course does. It covers the real business model, how carrier appointments actually work, the math behind commissions and chargebacks, how to onboard clients the right way, and how to stay compliant so one wrong word doesn’t end a career. Not theory, not motivation — the startup package nobody handed you at the recruiting meeting.

The Modules
01Welcome to the Industry (The Truth)
02Business Structure
03Mindset & Identity
04Compliance That Actually Makes Sense
05Your First 30 Days
06Building the Foundation
07Setting Expectations for the Long Game
What’s Included
  • ✓Full course — 7 phases, 27 lessons
  • ✓Producer Onboarding Checklist
  • ✓Client Fact-Find Form
  • ✓Quick Reference Pack
  • ✓Companion workbook
  • ✓Permanent access — no subscription
Enroll in this course → One-time enrollment · Self-paced · Permanent access
02

Client Diagnostic — The Solutions Course

The appointment framework that changes every conversation — 12 modules, 22 case studies
$597
What’s inside ▾

This is the framework that turns a product pitch into a planning conversation. You’ll learn a repeatable way to structure every appointment — from the first question to a recommendation that makes sense to the client, not just to you. It comes with the deepest tool library in the whole program: a complete case study library, interactive calculators, and client-facing leave-behinds for real-world scenarios.

The Modules
01The Diagnostic Mindset
02Structuring the Appointment
03The Discovery Conversation
04Reading the Client’s Real Situation
05The Three Buckets
06Matching Solutions to Needs
07The Second Appointment
08Presenting Recommendations
09Handling Objections
10Documentation & Compliance
11Case Studies in Practice
12Building Your Diagnostic Practice
What’s Included
  • ✓Full 12-module course
  • ✓4 interactive calculators (Bucket, Reallocation, Roth Conversion & more)
  • ✓3 presentation decks (IUL, Annuity, Business Owner)
  • ✓Full client-facing case-study leave-behind library
  • ✓22 real case studies
  • ✓Companion workbook & quick reference
  • ✓Permanent access — no subscription
Enroll in this course → One-time enrollment · Self-paced · Permanent access
03

IUL Producer Mastery

Product mechanics, illustration literacy, objections & pipeline — 14 modules
$497
What’s inside ▾

Most producers are handed an IUL contract before they understand the product. This course fixes that — in the right order. You’ll learn how the product actually works, how to read and present an illustration without getting lost, how to answer the objections you’ll hear in nearly every conversation, and how to document recommendations so your practice is protected. By the end you’ll have a repeatable IUL pipeline, not just product knowledge.

The Modules
01What Is an IUL?
08Getting Clients Approved
02Index Mechanics
09Reading the Illustration
03Cost Structure
10How to Present the Illustration
04Tax-Free Income & Loan Strategy
11Who to Prospect & What to Say
05Living Benefits — All 4 Riders
12Suitability & Compliance
06The Tax Bucket Nobody Fills
13Every Objection, Every Answer
07Funding the IUL the Right Way
14Building Your IUL Pipeline
What’s Included
  • ✓Full 14-module course
  • ✓4 interactive simulators
  • ✓Bucket, Conversion & Reallocation calculators
  • ✓14 knowledge checks + final exam
  • ✓Client leave-behinds: IUL Explained & Indexing Strategies
  • ✓IUL Second Appointment deck
  • ✓Companion workbook & reflection journal
  • ✓Permanent access — no subscription
Enroll in this course → One-time enrollment · Self-paced · Permanent access
04

Annuity Producer Mastery

Products, income rider fine print, compliance & client conversations — 14 modules, 4 phases
$497
What’s inside ▾

Go from selling annuities to understanding them — completely. This course covers all five annuity product types, what income riders actually say in the fine print, how to explain cost structure without losing a client’s confidence, and how to document every recommendation so it can be defended under best-interest standards. By the end you’ll walk into any annuity conversation — including the hard ones — without hesitation.

The Modules
Phase 1 — Product Foundations
01What Annuities Actually Are
02The 5 Annuity Products
03Cost Structure
04Income Riders: The Fine Print
Phase 2 — The Annuity Conversation
05Who Annuities Are For
06Introducing Annuities to a Skeptic
07Objection Handling
08Running the Annuity Appointment
Phase 3 — Compliance & Suitability
09Annuity Compliance Basics
10Best Interest Standards
11Common Compliance Mistakes
Phase 4 — Building an Annuity Practice
12Carrier Comparison
13Case Studies
14Pipeline Building for Annuities
What’s Included
  • ✓Full 14-module course across 4 phases
  • ✓4 client-ready documents (Annuities Explained, Income Rider Decoder & more)
  • ✓Suitability Discovery Guide
  • ✓Product Comparison Framework
  • ✓14 knowledge checks + final exam
  • ✓Companion workbook
  • ✓Permanent access — no subscription
Enroll in this course → One-time enrollment · Self-paced · Permanent access
05

The Producer Business

Niche, sales system, lead gen, pipeline, daily rhythm & financial structure — 12 modules
$397
What’s inside ▾

Product knowledge doesn’t build a business — a system does. This course covers the complete business-building side of being a producer: choosing a niche, building a repeatable sales system, generating leads (organic and paid), managing a pipeline, structuring your day, and handling the financial reality of irregular income. It’s the operational engine that turns skills into a practice that lasts.

The Modules
01Choosing Your Niche
02Building a Sales System
03The Discovery Process
04Presentation & Close
05Digital Lead Generation
06Paid Advertising
07CRM & Pipeline Management
08Daily Activity & Metrics
09Outreach Scripts
10Follow-Up Systems
11Managing Irregular Income
12The Long Game
What’s Included
  • ✓Full 12-module course
  • ✓Sales system & script library
  • ✓Lead-generation & paid-ads playbook
  • ✓CRM & pipeline structure
  • ✓Daily activity & metrics tools
  • ✓Companion workbook & quick reference
  • ✓Permanent access — no subscription
Enroll in this course → One-time enrollment · Self-paced · Permanent access
06

Retirement Income Specialist

Social Security, Medicare, retirement tax, IUL/annuity integration & HNW clients — 12 modules
$597
What’s inside ▾

The capstone course. This is where everything comes together into a specialty that sets you apart: retirement income planning. You’ll learn Social Security claiming strategy, Medicare literacy, tax planning in retirement, how to integrate IUL and annuities into a coordinated income plan, how to serve high-net-worth clients, and a repeatable retirement blueprint framework — so you can position yourself as a true Retirement Income Specialist.

The Modules
01The Retirement Income Landscape
02Social Security Claiming Strategy
03Medicare Literacy
04Tax Planning in Retirement
05Sequence-of-Returns Risk
06Building the Income Plan
07Integrating IUL
08Integrating Annuities
09Legacy & Wealth Transfer
10High-Net-Worth Clients
11The Retirement Blueprint Framework
12Positioning as a Specialist
What’s Included
  • ✓Full 12-module capstone course
  • ✓3 client documents: Medicare Minefield, Retirement Tax Blueprint, Social Security Timing Decoder
  • ✓Retirement Income Plan client presentation deck
  • ✓Capstone companion workbook
  • ✓Quick reference pack
  • ✓Completion guide
  • ✓Permanent access — no subscription
Enroll in this course → One-time enrollment · Self-paced · Permanent access
ENROLLMENT OPTIONS

Choose the path that fits your next stage of growth

Buy an individual course above, save with a bundle, or get the complete Producer's Path. Every purchase gives you immediate, self-paced access inside the Money Tree membership portal.

Save with a Bundle
Courses 3 + 4

Product Specialist Bundle

Stronger product confidence across both IUL and annuity conversations.
$797$994
You save $197
Get the Bundle
Courses 2 + 5

Sales & Diagnostics Bundle

Build the client conversation, the diagnosis process, and the sales structure together.
$797$994
You save $197
Get the Bundle
Courses 2 + 6

Advanced Practice Bundle

Move from better conversations into full retirement income strategy.
$997$1,194
You save $197
Get the Bundle
All-Access Options
Founding Member

Complete Producer Path — Founding Rate

All 6 courses in one purchase at the lowest public rate. No subscriptions, no renewals. Immediate access inside the membership portal.

$2,480 retail value
$1,297
You save $1,183 and keep permanent access.
Enroll Now

Founding Member pricing is limited. Standard all-access pricing applies after the launch window closes.

Evergreen Access

Complete Producer Path

If the Founding Member window has closed, the full curriculum remains available as the standard all-access offer.

$1,997
$2,480 retail value
Enroll Now
For Teams & Agencies
IMO / Agency License

Need multi-seat access for your agency or IMO?

Licensing is handled by application so the right training access and seat structure can be configured for your team.

  • Private approval process
  • All 6 courses included after approval
  • Seat-based rollout for your agents
Request Agency Access